May 21, 2019
This week Felicia is chatting with Hanna Lisa Haferkamp who runs HLH Designs: a project bag and knitting tool company. Alongside HLH, Hanna Lisa also runs a successful coaching practice for creative business owners and co-founded and currently runs Making Stories: an independent knitwear design publishing company.
Join Felicia and Hanna Lisa as they discuss how to start, run, and sustain a creative business.
“Starting off a production based business, starting off small and really focusing on making products that are really really good that you’re proud of… even if that’s in just really small batch numbers… that’s key and that will allow you to then gradually… make more sales and then reinvest the money… into more raw materials and then figuring out what kind of business model really works for you… wether it’s a shop update based… wether you’re doing wholesale or not… I think that can all gradually come as long as you’re really focused on making a really good product and figuring out what your unique story… your niche is. ” – Hanna Lisa Haferkamp on production based businesses
In this episode, we talk about:
- 1:12 Felicia reminisces about how she first found out about Hanna Lisa and her work
- 2:17 Felicia asks Hanna Lisa to introduce herself to the audience and how she got started in the creative world
- 10:06 Hanna Lisa discusses what kind of clients she supports through her coaching practice and the financial problems experienced when trying to be a knitwear designer or small creative business owner
- 15:15 What is Hanna Lisa’s advice when it comes to becoming a top knitwear designer?
- 18:05 Felicia and Hanna Lisa discuss pattern pricing: What’s a fair price to charge?
- 20:27 Hanna Lisa chats about what it’s like to start a manufacturing business like HLH Designs
- 23:44 Hanna Lisa describes her main product: her project bags
- 26:32 Hanna Lisa and Felicia chat about the “Slow Business Experiment”
- 35:15 How Hanna Lisa splits her time between 3 businesses
- 39:00 Hanna Lisa’s advice to those that want to start a creative business
- 42:55 Felicia asks Hanna Lisa what her plans for 2019 are
- 49:19 Felicia’s Final Notes
Here’s Where You Can Find Hanna Lisa:
Website: www.hlh-designs.com
Business Coaching Website: www.hannalisahaferkamp.com
Making Stories: www.making-stories.com
Business Instagram: @hlh.design
Personal Instagram: @hannalisahaferkamp
Thanks for Listening!
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Music Credits:
Playbook of Happiness – by RimskyMusic